Smart marketing,
on the biggest screen.

Smatch Media is an AI-powered Connected TV advertising partner for the UK and global markets. We connect brands with engaged households through premium inventory across Whale TV, VIDAA and Roku, delivering the impact of the biggest screen in the home.

Explore CTV ad formats Talk to our team →
100M+Active TVs
200+Premium Channels & TV Partners
100%Viewability
AI
Data-Driven Targeting
100M+
Active TVs
200+
Premium Channels & TV Partners
10–15M
TVs shipping annually
UK
London-based team
Smatch Media

Built for Brand Impact

Smatch Media combines data-driven technology with premium Connected TV inventory to help brands reach engaged households and deliver measurable results across the UK and global markets.

A viewer engaged with content on a Connected TV in the living room

We are the super-connectors of CTV

Consumers

Millions of UK households watching on Smart TVs every day.

TV Brands

Westinghouse, Philips, JVC, RCA, Telefunken, Magnavox, Aiwa and 400+ more.

Content Partners

Premium streaming partners delivering thousands of hours of free TV.

Advertisers

Brands seeking digital precision with the impact of the biggest screen.

What We Do

Next-generation marketing, end-to-end.

Smatch Media combines data, creative and media buying under one roof — from AI-driven targeting to creative production, media delivery and transparent reporting.

01

Data-Driven Marketing

Audience-first planning powered by first-party signals, behavioural data and AI-led modelling.

02

AI-Powered Targeting

24/7 auto-optimisation, smart targeting and machine-learning bidding for every campaign.

03

Creative for CTV

Mastheads, banners and in-stream video produced and trafficked specifically for the TV canvas.

04

Multi-Channel Reach

CTV at the core, extended through digital, in-game and audio for full-funnel impact.

05

Transparent Reporting

Real-time dashboards, IAB-compliant measurement and brand-safe environments by default.

Why Brands Choose Smatch

TV-grade attention. Digital-grade performance.

The largest screen in the home meets the most advanced ad-tech stack. Smatch Media combines the reach and impact of TV with the targeting, flexibility and measurement of digital.

Reach

Global Coverage via leading Smart TV ecosystems.

Engagement

Premium home-screen and in-stream placements seen at every TV session.

Awareness

100% viewable formats on the biggest screen in the home.

Flexibility

Display, video and native — with deeplinks, custom URLs and brand showcase pages.

Brand Safety

Premium content partners and curated placements across O&O and content-provider apps.

UK CTV Ad Units · 2026

Engaging placements across every screen.

The most prominent CTV formats and placements for UK audiences — from premium home-screen mastheads on Whale TV, Vidaa and Roku to full-screen in-stream video.

Roku
Marquee Ad Learn more

Roku Marquee Ad

Premium home-page main banner with brand showcase landing page.

  • Ad TypeHome Page Main Banner
  • FormatJPEG / Video
  • Dimensions525 × 735 px
  • CTABrand Showcase
Whale TV
Upper Zone
Marcom Zone · 1280 × 420
Menu Background · 1280 × 300

Whale TV Masthead

The largest, most premier format on Whale TVs — top of the home screen.

  • Ad TypeHome Page Main Banner
  • FormatJPEG
  • Dimensions1280 × 720 px
  • Safe Area1280 × 420 px
Whale TV

Whale TV Banner

Featured on the top row of the main navigation page with click action.

  • Ad TypeHome Page Tile Banner
  • FormatJPEG / Video / Image
  • Dimensions300 × 250 px
  • CTAApp / Deeplink / Web URL
Whale TV
▶
1920 × 1080 · IAB Compliant

Whale TV In-Stream Video

Full-screen pre-roll or mid-roll video on Whale TV+ and content-provider apps.

  • Ad TypeIn-stream Video
  • FormatMP4
  • Dimensions1920 × 1080
  • ComplianceIAB Compliant
Vidaa
Brand Banner Learn more
NETFLIXprimeDisney+YouTube

Vidaa Prime Banner

Hero home-page banner — first thing every viewer sees.

  • Ad TypeHome Page Main Banner
  • FormatJPEG
  • Dimensions1920 × 495 px
  • DeliveryDirect / Manual
Vidaa
1/25
Sub Banner · 1920 × 150

Vidaa Flash Banner

Lower home-page sub banner — high-frequency, high-attention surface.

  • Ad TypeHome Page Sub Banner
  • FormatJPEG
  • Dimensions1920 × 150 px
  • DeliveryDirect / Manual
Vidaa
▶
Skippable & non-skippable

Vidaa Break Video

Full-screen in-stream video with skippable and non-skippable options.

  • Ad TypeIn-stream Video
  • FormatMP4
  • Dimensions1920 × 1080
  • OptionsSkippable / Non-skippable
Where We Operate

UK first. Globally connected.

Smatch Media activates campaigns in the United Kingdom and across more than 200 markets worldwide — from Western and Central Europe to the Americas, MENA, Africa and Asia-Pacific.

Western Europe

UK · Spain · Germany · France · Italy · Netherlands · Belgium · Ireland · Sweden · Portugal · Denmark · Austria · Finland · Switzerland · Norway · +15 more

Central Europe

Poland · Romania · Czechia · Hungary · Bulgaria · Croatia · Slovakia · Lithuania · Serbia · Latvia · Greece · Slovenia · +9 more

Americas

Brazil · Argentina · Peru · Chile · Colombia · Mexico · Uruguay · Ecuador · Costa Rica · Paraguay · Bolivia · Guatemala · +38 more

MENA / Africa

Turkey · Saudi Arabia · Egypt · UAE · Morocco · Israel · Algeria · Lebanon · Tunisia · Iraq · South Africa · Kenya · Nigeria · +59 more

Asia-Pacific

India · Bangladesh · Philippines · Thailand · Malaysia · Indonesia · Singapore · Vietnam · Australia · New Zealand · China · Japan · South Korea · +44 more

UK Headquarters

London-based team — WeWork Aviation House. We plan, traffic and report on UK CTV campaigns end-to-end with brands, agencies and trading desks.

Trusted Partners

400+ TV brands. Hundreds of premium streaming partners.

TV Brand Partners

WestinghousePhilipsJVCRCA TelefunkenMagnavoxPremierDixon Smart TechAiwa

Streaming & Content Partners

AmagiWurlFrequencyFunke EuronewsBILDFrance 24TRT World SPIEGEL TVAfrica NewsWPT GlobalBILD Sport Movie SphereFilmzieNetzkinoTastemade TEDVevoFailArmyPelimex
Get Started

Ready to put your brand on the biggest screen in the UK home?

Talk to our partnerships team about UK CTV campaigns across Whale TV, Vidaa and Roku — direct, custom and fully managed.

Email info@smatchmedia.uk
UK Office London · WeWork Aviation House
Phone +44 7435 446 581
Inventory Whale TV · Vidaa · Roku
Request a media kit