Smatch Media UK · Connected TV · 2026

Smart Marketing,
on the biggest screen.

Smatch Media is an AI-powered, data-driven advertising partner for the United Kingdom. We connect brands to engaged households through premium Connected TV inventory across Whale TV, Vidaa and Roku — with the precision of programmatic and the impact of the living room.

46.5M+Monthly Active TVs
400+TV brand partners
100%Viewability
AI
Data-Driven Targeting
46.5M+
Monthly Active TVs
400+
TV brand partners
10–15M
TVs shipping annually
UK
London-based team
About Smatch Media

Smart marketing, AI at its core.

Smatch Media is a UK-based Connected TV partner combining artificial intelligence, programmatic technology and premium TV inventory. We plan, traffic and optimise campaigns across the most engaging Smart TV ecosystems in the UK — bringing digital precision to the largest screen in the home.

From AI-powered targeting and 24/7 auto-optimisation to creative formats built specifically for CTV, Smatch delivers next-generation marketing for brands, agencies and trading desks operating in the United Kingdom and beyond.

We are the super-connectors of CTV

Consumers

Millions of UK households watching on Smart TVs every day.

TV Brands

Westinghouse, Philips, JVC, RCA, Telefunken, Magnavox, Aiwa and 400+ more.

Content Partners

Premium streaming partners delivering thousands of hours of free TV.

Advertisers

Brands seeking digital precision with the impact of the biggest screen.

What We Do

Next-generation marketing, end-to-end.

Smatch Media combines data, creative and media buying under one roof — from AI-driven targeting to creative production, programmatic delivery and transparent reporting.

01

Data-Driven Marketing

Audience-first planning powered by first-party signals, behavioural data and AI-led modelling.

02

Programmatic CTV

Premium Smart TV inventory bought and optimised programmatically — direct, PMP and managed-service.

03

AI-Powered Targeting

24/7 auto-optimisation, smart targeting and machine-learning bidding for every campaign.

04

Creative for CTV

Mastheads, banners and in-stream video produced and trafficked specifically for the TV canvas.

05

Multi-Channel Reach

CTV at the core, extended through digital, in-game and audio for full-funnel impact.

06

Transparent Reporting

Real-time dashboards, IAB-compliant measurement and brand-safe environments by default.

Why Brands Choose Smatch

TV-grade attention. Digital-grade performance.

The largest screen in the home meets the most advanced ad-tech stack. Smatch Media combines the reach and impact of TV with the targeting, flexibility and measurement of digital.

Reach

National UK coverage via the leading independent Smart TV ecosystems.

Engagement

Premium home-screen and in-stream placements seen at every TV session.

Awareness

100% viewable formats on the biggest screen in the home.

Flexibility

Display, video and native — with deeplinks, custom URLs and brand showcase pages.

Digital Capabilities

Programmatic buying, AI optimisation and full IAB-standard measurement on the big screen.

Brand Safety

Premium content partners and curated placements across O&O and content-provider apps.

UK CTV Ad Units · 2026

Engaging placements across every screen.

The most prominent CTV formats and placements for UK audiences — from premium home-screen mastheads on Whale TV, Vidaa and Roku to full-screen in-stream video.

Roku
Marquee Ad Learn more

Roku Marquee Ad

Premium home-page main banner with brand showcase landing page.

  • Ad TypeHome Page Main Banner
  • FormatJPEG / Video
  • Dimensions525 × 735 px
  • CTABrand Showcase
Whale TV
Upper Zone
Marcom Zone · 1280 × 420
Menu Background · 1280 × 300

Whale TV Masthead

The largest, most premier format on Whale TVs — top of the home screen.

  • Ad TypeHome Page Main Banner
  • FormatJPEG
  • Dimensions1280 × 720 px
  • Safe Area1280 × 420 px
Whale TV

Whale TV Banner

Featured on the top row of the main navigation page with click action.

  • Ad TypeHome Page Tile Banner
  • FormatJPEG / Video / Image
  • Dimensions300 × 250 px
  • CTAApp / Deeplink / Web URL
Whale TV
1920 × 1080 · IAB Compliant

Whale TV In-Stream Video

Full-screen pre-roll or mid-roll video on Whale TV+ and content-provider apps.

  • Ad TypeIn-stream Video
  • FormatMP4
  • Dimensions1920 × 1080
  • ComplianceIAB Compliant
Vidaa
Brand Banner Learn more
NETFLIXprimeDisney+YouTube

Vidaa Prime Banner

Hero home-page banner — first thing every viewer sees.

  • Ad TypeHome Page Main Banner
  • FormatJPEG
  • Dimensions1920 × 495 px
  • DeliveryDirect / Manual
Vidaa
1/25
Sub Banner · 1920 × 150

Vidaa Flash Banner

Lower home-page sub banner — high-frequency, high-attention surface.

  • Ad TypeHome Page Sub Banner
  • FormatJPEG
  • Dimensions1920 × 150 px
  • DeliveryDirect / Manual
Vidaa
Skippable & non-skippable

Vidaa Break Video

Full-screen in-stream video with skippable and non-skippable options.

  • Ad TypeIn-stream Video
  • FormatMP4
  • Dimensions1920 × 1080
  • OptionsSkippable / Non-skippable
Where We Operate

UK first. Globally connected.

Smatch Media activates campaigns in the United Kingdom and across more than 200 markets worldwide — from Western and Central Europe to the Americas, MENA, Africa and Asia-Pacific.

Western Europe

UK · Spain · Germany · France · Italy · Netherlands · Belgium · Ireland · Sweden · Portugal · Denmark · Austria · Finland · Switzerland · Norway · +15 more

Central Europe

Poland · Romania · Czechia · Hungary · Bulgaria · Croatia · Slovakia · Lithuania · Serbia · Latvia · Greece · Slovenia · +9 more

Americas

Brazil · Argentina · Peru · Chile · Colombia · Mexico · Uruguay · Ecuador · Costa Rica · Paraguay · Bolivia · Guatemala · +38 more

MENA / Africa

Turkey · Saudi Arabia · Egypt · UAE · Morocco · Israel · Algeria · Lebanon · Tunisia · Iraq · South Africa · Kenya · Nigeria · +59 more

Asia-Pacific

India · Bangladesh · Philippines · Thailand · Malaysia · Indonesia · Singapore · Vietnam · Australia · New Zealand · China · Japan · South Korea · +44 more

UK Headquarters

London-based team — WeWork Aviation House. We plan, traffic and report on UK CTV campaigns end-to-end with brands, agencies and trading desks.

Trusted Partners

400+ TV brands. Hundreds of premium streaming partners.

TV Brand Partners

WestinghousePhilipsJVCRCA TelefunkenMagnavoxPremierDixon Smart TechAiwa

Streaming & Content Partners

AmagiWurlFrequencyFunke EuronewsBILDFrance 24TRT World SPIEGEL TVAfrica NewsWPT GlobalBILD Sport Movie SphereFilmzieNetzkinoTastemade TEDVevoFailArmyPelimex
Get Started

Ready to put your brand on the biggest screen in the UK home?

Talk to our partnerships team about UK CTV campaigns across Whale TV, Vidaa and Roku — programmatic, direct, custom and fully managed.

UK Office London · WeWork Aviation House
Inventory Whale TV · Vidaa · Roku
Request a media kit